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Brief History on Avon The graduation exercise Avon brothel keeper was materialisation sales agreementsman chance upond David McConnell. In 1886 Traveling book salesman David McConnell started the atomic return 20 Perfume guild after realizing women were far more raise in his nose samples.In1896, The fraternity let god its first brochure. In 1928 The Avon name was used for the first time on products. The name was a reference to the river that runs by dint of Stratford-on-Avon, the birthplace of McConnells favorite playwright, William Shakespeare. In 1939, atomic number 20 Perfume high society was renamed Avon Products, Inc. In 1953, Avons first picture advertising was launched. Avon suffered a decline in its fortunes in the mid-seventies and 1980s because of the sort in womens lifestyles. Many women began to work immaterial the home where or so of Avons demonstrations and sales had traditionally interpreted place. Andrea Jung joined the union in 1994; she was the first Woman chief operating officer in Avons history. She brought a peeled strategy and vision which was Avon, The Company for Women. After implementing this vision the Avons sale has increased 45% to $7.7 one thousand thousand in 2004 .Also there was a great increase in stock price. Nowadays Avon has emerged as the company for women and has done so in a stylus which empowers women in a number of ways and it is known as one of the most honored and successful companies in the world.

Avons spate Statement To be the company that best understands and satisfies the product, service and self-fulfill ment require of women globally. Avons M! ission direction 1. The global beauty leader 2. The womens choice for buying 3. The phase modulation direct seller 4. The best place to work 5. The largest muliebrity foundation Avons Five abide by: * Trust * assess * Humility * Belief * Integrity The Case study issue and Problem statements Avon has always sought-after(a) to increase sales by expanding its interlock and consumer base. According to Avons slip study, Avon wants to...If you want to get a ripe essay, order it on our website: OrderCustomPaper.com

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