Content Archetypes.

content Archetypes of Customer Interface Archetypes October, 2002 Table of Content Executive Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 Purpose ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering beginning --------------------------------------------------------- 2 -3 2.2 Information overabundant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore ------------------------------------------------------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 Strength -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering miscellanea -------------------------------------- 7 (ii) get in Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 signalize to Fit Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.

com --------------------------------10-11 6 Conclusion -------------------------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The function of this storey is to determine the differences amongst each of the content archetypes and to chance upon much knowledge beside the mark of its content. There are fin content archetypes: Superstore, Category Killer, distinguishing trait Store (offering- prevalent), information dominant and the market dominant. A superstore is a one-stop forge where the customer can chance a wide go of goods in multiple increase categories. The site is commonly organized by product categories and subcategory. The dimension of content consists of offering swagger, let in mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to actualize the content much attractive and to achieve their e-business. 1 1 Introduction 1.1 Purpose The economic consumption of this report is to determine the differences amid each of the content archetypes and to assemble more knowledge most the dimension of its content. 1.2 Method In order to discern this report, accessing the website has to be... If you emergency to get a full essay, order it on our website: Ordercustompaper.com

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