ODI Contact Lens' Marketing Strategy

ODI contact lens is a revolutionary new product, which is aimed at replacing the traditional de-beaking proficiency used by farmers to derogate cannibalism among chickens. Being unique, thither is no competition to the product in the market and hence ODI has the initiative mover advantage. There is veridical little cognizance near the advantages of ODI among potential customers (chicken farmers). This product is in the introduction phase of the growth Life Cycle and the ODI group is faced with the task of evolution a marketing and make program for the ODI lens. ODIs strengths accommodate an exclusive patent on its technology and an exclusive pin down with New World Plastics to erect lenses. However the comp any has restrict cash ($200,025) and a sincerely small sales force. Since this is a unique product, in that respect is no competition to the ODI lens and, wedded the exclusive access to the market, there is unlikely to be any major competitors in the succeeding(a) trey years. There are troika main consumer segments; flyspeck Farms (10,000 or fewer birds), Medium Farms (10,000-50,000 birds) and bad Farms (over 50,000 birds). Due to wishing of awareness among consumers ab forbidden the benefits of the product, the perceived judge of ODI lenses is almost zero.

yellow(a) farming is a very low gross profit margin persistence and the number of innovators bequeath be limited to those farms that stimulate luxuriant cash to endeavor new products. ODI lens benefits embarrass 1) change magnitude cannibalization measure (4.5% vs. 9% for debeaking), 2) trauma extermination from debeaking leading to evil of 1 egg per week and 3) reduce food and dig out costs comparable to debeaking. The administer Framework reveals the following: Advantage- Farmers harbour an advantage of potential frugal savings of 23.9¢ per chicken (see worm-shaped appendix 1); Complexity- Due to need of experience with the product, farmers may... If you want to furbish up a full essay, come in it on our website: Ordercustompaper.com

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